People Hate Change… So, We Changed.

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CORPORATE

Change equals stress. It’s an equation taught in freshman psychology classes. We know this fact on an intuitive level. It’s the reason why workers prefer to stick to familiar things like, say, their old browsers despite all the inherent risks.

We understand. We sometimes struggle with change, too, but never when it comes to our desire to help organizations use the Web without being hijacked by Internet crooks and vandals. To reach our goal, our team must be willing to change and adapt.

When we introduced Silo -- our secure, managed, cloud-based browser -- we offered people an elegant way to safeguard access to their networks and protect their connection to outside world. Our customers’ employees had a secure link to their corporate apps and accounts. The one stipulation has been that workers can only reach those apps and accounts by launching Silo instead of their local browser.

If we measured success by the response of the people who purchased, we’d be pretty darn satisfied. However, our clients aren’t just the CTOs and CISOs who sign the contracts. We have to think about all the employees (including interns and contractors) in an organization. We’ve learned that, for some people, the task of launching the Silo app is one click too many. Workers prefer to keep doing their job-related tasks in the browsers they know and love.

We listened. We changed. Now, Silo seamlessly integrates into local Web browsers.

This means users can start their day the way they always have, by opening Safari, Chrome, Explorer, Firefox, etc. The only difference is, when a worker wants to do something like update an invoice in Quickbooks or announce a contest winner on Twitter, they click a secure shortcut in their local browser, and Silo automatically launches and hosts that secure interaction. When employees work on your important, proprietary stuff, they’re still operating within your protected, cloud-based browser. With a little “bookmarking,” the administrator retains control over everyone’s access to your corporate applications and Web accounts. Here's a short video (1:13) showing how it works:

With Silo’s seamless integration into local browsers, everything you want protected remains safe in a lockbox in the cloud. There are no additional steps for your staff to follow. The network admins don’t have to train people on new security protocols, or handle an onslaught of support tickets. There are no additional worries for you and your IT crew.

Come to think of it, maybe we were wrong. This change to Silo doesn’t mean more stress at all. In fact, it means less.

Scott Petry - Scott is Co-Founder and CEO of Authentic8. Prior to Authentic8, Scott founded Postini and served in a variety of C-level roles until its acquisition by Google in 2007.

Topics: Corporate News